{"id":87,"date":"2026-10-17T01:28:52","date_gmt":"2026-10-17T01:28:52","guid":{"rendered":"https:\/\/pressgrup.com\/?page_id=87"},"modified":"2026-10-17T01:28:52","modified_gmt":"2026-10-17T01:28:52","slug":"dijital-yayincilikta-arama-gorunurlugu","status":"publish","type":"page","link":"https:\/\/pressgrup.com\/?page_id=87","title":{"rendered":"Dijital Yay\u0131nc\u0131l\u0131kta Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc"},"content":{"rendered":"<div style=\"background:#0c2947;color:#fff;padding:62px 7%;border-radius:14px\">\n<p style=\"color:#e5c585\">PRESSGRUP | ARA\u015eTIRMA VE REHBERLER<\/p>\n<h1 style=\"color:white\">Dijital Yay\u0131nc\u0131l\u0131kta Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/h1>\n<p style=\"font-size:19px;color:#e5edf6\">Yay\u0131nc\u0131l\u0131kta bilgi, sorumluluk ve kurumsal kalite i\u00e7in kapsaml\u0131 bir ba\u015fvuru kayna\u011f\u0131.<\/p>\n<\/div>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">1. Arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn temeli<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">Arama motorlar\u0131nda kal\u0131c\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck yaln\u0131zca anahtar kelime tekrar\u0131na de\u011fil, kullan\u0131c\u0131 ihtiyac\u0131n\u0131 kar\u015f\u0131layan \u00f6zg\u00fcn ve g\u00fcvenilir i\u00e7eri\u011fe dayan\u0131r. A\u00e7\u0131k sayfa ba\u015fl\u0131klar\u0131, mant\u0131kl\u0131 bilgi mimarisi ve d\u00fczenli g\u00fcncellemeler \u00f6nemlidir.<\/p>\n<\/section>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">2. Sayfa mimarisi<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">Her sayfa belirli bir konuya odaklanmal\u0131, anla\u015f\u0131l\u0131r bir ana ba\u015fl\u0131k ve anlaml\u0131 alt ba\u015fl\u0131klar i\u00e7ermelidir. Ayn\u0131 metnin \u00e7ok say\u0131da sayfada yinelenmesi okur i\u00e7in d\u00fc\u015f\u00fck de\u011fer olu\u015fturur.<\/p>\n<\/section>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">3. \u0130\u00e7 ba\u011flant\u0131lar<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">\u0130lgili sayfalar aras\u0131nda a\u00e7\u0131klay\u0131c\u0131 ba\u011flant\u0131lar kurulmas\u0131, hem okurlar\u0131n konuyu derinlemesine incelemesine hem de sitenin yap\u0131s\u0131n\u0131n anla\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur. Ba\u011flant\u0131 metni hedef i\u00e7eri\u011fi do\u011fru tan\u0131mlamal\u0131d\u0131r.<\/p>\n<\/section>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">4. G\u00f6rsel a\u00e7\u0131klamalar\u0131<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">G\u00f6rseller uygun alternatif metinlerle desteklenmeli, gereksiz b\u00fcy\u00fck dosyalardan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. G\u00f6rsel haklar\u0131n\u0131n kontrol edilmesi ve kaynak bilgilerinin saklanmas\u0131 da yay\u0131n y\u00f6netiminin par\u00e7as\u0131d\u0131r.<\/p>\n<\/section>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">5. Teknik eri\u015filebilirlik<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">Site haritas\u0131, taranabilir ba\u011flant\u0131lar, h\u0131zl\u0131 a\u00e7\u0131lan sayfalar, mobil uyumluluk ve do\u011fru y\u00f6nlendirmeler teknik temel olu\u015fturur. Bu unsurlar tek ba\u015f\u0131na arama s\u0131ralamas\u0131 garantisi vermez.<\/p>\n<\/section>\n<section style=\"padding:28px 0;border-bottom:1px solid #dce4ec\">\n<h2 style=\"color:#112f4b\">6. Editoryal s\u00fcreklilik<\/h2>\n<p style=\"font-size:19px;line-height:1.9\">Ger\u00e7ek faaliyetleri ve kaynaklar\u0131 do\u011frulayan g\u00fcncel i\u00e7erikler, uzun vadeli g\u00fcven in\u015fa eder. Arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc i\u00e7in yan\u0131lt\u0131c\u0131 iddialar veya yapay i\u00e7erik \u00e7o\u011falt\u0131m\u0131 kullan\u0131lmamal\u0131d\u0131r.<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>PRESSGRUP | ARA\u015eTIRMA VE REHBERLER Dijital Yay\u0131nc\u0131l\u0131kta Arama G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc Yay\u0131nc\u0131l\u0131kta bilgi, sorumluluk ve kurumsal kalite i\u00e7in kapsaml\u0131 bir ba\u015fvuru kayna\u011f\u0131. 1. Arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn temeli Arama motorlar\u0131nda kal\u0131c\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck yaln\u0131zca anahtar kelime tekrar\u0131na de\u011fil, kullan\u0131c\u0131 ihtiyac\u0131n\u0131 kar\u015f\u0131layan \u00f6zg\u00fcn ve g\u00fcvenilir i\u00e7eri\u011fe dayan\u0131r. A\u00e7\u0131k sayfa ba\u015fl\u0131klar\u0131, mant\u0131kl\u0131 bilgi mimarisi ve d\u00fczenli g\u00fcncellemeler \u00f6nemlidir. 2. Sayfa mimarisi Her [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-87","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressgrup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=87"}],"version-history":[{"count":0,"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/pages\/87\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/pressgrup.com\/index.php?rest_route=\/wp\/v2\/pages\/15"}],"wp:attachment":[{"href":"https:\/\/pressgrup.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}